Marketing Manager - Rivertown Market - Detroit MI

Meijer - Coushatta, LA

Full-time - Mid Level

Coushatta, LA

10,001+ employees

General Merchandise Retailers

About the position

The Marketing Manager at Meijer - Rivertown Market is a dynamic role focused on leading marketing efforts to enhance the store's success and community engagement. This position involves developing and executing marketing strategies across various channels, fostering community partnerships, and managing in-store events. The ideal candidate will be a strategic thinker with a passion for creative marketing and community involvement.

Responsibilities

• Develop marketing/advertising strategy aligned with the Market Format 'Marketing Roadmap'.
• Drive store tone, messaging, and voice across marketing channels including website content creation and maintenance.
• Develop and maintain store-specific calendars reflecting a hyperlocal focus.
• Strategize, create content, and execute digital ad campaigns on Facebook and Google ad networks.
• Manage and report on a period-by-period and yearly marketing budget.
• Coordinate responses to all digital inquiries, comments, and concerns with the store management team.
• Lead the art direction of store signing packages to enhance store design and product offerings.
• Oversee store signage creation and themed event planning using social media and print media.
• Lead execution of store marketing events through coordination of store resources and community partners.
• Design, develop, and execute social media marketing strategy across multiple channels.
• Develop local partnerships alongside the Store Manager and store leadership team.
• Actively participate in community giving and fundraising activities.
• Promote relevant store events through imagery, content writing, and digital advertising.
• Oversee event planning with local vendors and charitable organizations.
• Engage with the store team in a leadership role through participation in team huddles and communications.

Requirements

• Bachelor's degree in Marketing or related field required.
• Minimum 2-3 years of Marketing experience in retail preferred, with an emphasis on social media and digital marketing channels.
• Experience in developing seasonal and regional marketing strategies and brand building preferred.
• Experience with Photography and Adobe Creative Suite preferred.

Nice-to-haves

• Current/Past experience using Adobe Creative Suite.
• Experience with social media platforms: Tik Tok, Facebook, Instagram.
• Familiarity with project management software: Monday, Sprout.
• Experience in photography and videography.
• Current/Past experience in Marketing, Advertising, Graphic Design.

Benefits

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth