Marketing Manager - SEO, AWS Search Experience

$70,900 - $151,700/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Web Services (AWS) is seeking an experienced Search Engine Optimization (SEO) Manager to lead the development, implementation, and optimization of the search experience across the AWS website. This role focuses on enhancing content quality, organization, and discoverability to improve the search experience for customers. The SEO Manager will collaborate with AWS marketers to create and measure SEO initiatives, ensuring adherence to best practices and driving traffic growth through effective content marketing campaigns.

Responsibilities

• Own the development, implementation, and optimization of the search experience across the AWS website.
• Educate marketers and content authors on SEO best practices and evangelize these practices across the organization.
• Partner with teams to develop processes ensuring AWS website content adheres to SEO best practices.
• Develop and implement content marketing campaigns to grow SEO traffic in collaboration with marketers and content authors.
• Support technical and non-technical stakeholders to ensure new site features/content adhere to SEO best practices.
• Maintain documentation and articles educating the organization on SEO best practices.
• Audit AWS web property content to identify opportunities for growth in the natural search channel.
• Perform keyword research and data analysis to prioritize projects effectively.
• Analyze, track, and report on overall natural search performance, using data to inform future SEO content strategy.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience managing or working within cross-functional marketing and creative teams.
• Ability to build strategic marketing plans and execute at a tactical level.
• Strong understanding of technical SEO and analytical skills to develop data-driven strategies.
• Excellent interpersonal and project management skills.

Nice-to-haves

• Experience in online retail/B2C marketing.
• Working knowledge of current search engine ranking factors and industry best practices.
• Understanding of paid search and its relationship with organic search.
• Familiarity with basic SEO concepts such as keyword research, user intent, and crawlability.
• Experience using enterprise SEO tools such as Google Webmaster Tools, Moz, and ScreamingFrog.

Benefits

• Flexible schedule
• Work-life balance
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives
• Employee-led affinity groups
• Ongoing learning experiences