Marketing Manager Skincare

Guthy-Renker Ventures - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

Computer and Electronic Product Manufacturing

About the position

The Marketing Manager for Skincare at Guthy-Renker is responsible for managing omni-channel marketing strategies for beauty and skincare brands. This role requires a deep understanding of the beauty industry, including product positioning and competitive analysis, to effectively bring products to market. The ideal candidate will collaborate with various stakeholders and agencies to develop creative marketing concepts and drive brand performance across multiple channels.

Responsibilities

• Manage omni-channel marketing for beauty and skincare brands.
• Lead and develop creative concepts and marketing efforts for those brands.
• Manage creative agencies to craft and brainstorm videos for social and digital channels to positively impact performance.
• Oversee social media agencies for content creation and community management.
• Develop deep knowledge of the brand(s) managed and advocate for brand voice and marketing performance.
• Collaborate with channel marketing to enhance brand performance across various channels: Web, Database Marketing, Digital, Amazon, Retail, Shopping Channel, Social.
• Act as brand advocate and develop brand and product positioning through understanding target consumers, industry trends, and competitive brands.

Requirements

• 4+ years of experience in Brand Marketing or CPG Product Marketing.
• Experience in the beauty industry, particularly with anti-aging skincare products.
• Superior project, time, and budget management skills.
• Excellent communication and presentation skills.
• Self-starter with an entrepreneurial mindset, comfortable with evolving strategies.

Benefits

• Competitive salary and benefits
• Beautiful work environment
• Fun events for employees