Marketing Manager - SMU Hospitality Group

Aramark

Full-time - Mid Level

Food Services and Drinking Places

About the position

The Marketing Manager at Aramark is responsible for supporting clients with product innovation, merchandising, and promotions. This role acts as a liaison between Aramark's Marketing team and client locations, ensuring that both client and consumer needs are met while adhering to Aramark's standards. The position involves conducting marketing research, strategic planning, sales support, and building relationships with clients and community groups.

Responsibilities

• Conducts marketing research and data collection including focus groups, surveying, campus mapping, trend development/research, and competitive pricing analysis.
• Develops marketing plans and new strategies for promoting existing or new locations to enhance sales and customer satisfaction.
• Develops and executes annual campaigns, including oral and written presentations to various target groups.
• Supports business development with Request For Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs).
• Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing.
• Builds relationships with clients, organization department heads, and community groups.

Requirements

• At least 3 years of product, marketing, and/or merchandising experience.
• People management experience for at least 2-3 direct reports.
• Bachelor's degree or equivalent experience in business or marketing.
• Proven ability to increase sales and measure the impact/return on investment of implemented programs.
• Demonstrated ability to proactively identify and capture growth opportunities, thinking creatively and strategically.
• Excellent interpersonal skills including presentation, public speaking, and client interaction skills.
• Efficient utilization of social media and MS Office products to accomplish work tasks.
• Valid driver's license and vehicle.