Marketing Manager, Social Media & Content Integration

$90,000 - $100,000/Yr

Lindblad Expeditions - Orlando, FL

Full-time - Mid Level

Orlando, FL

Administrative and Support Services

About the position

The Marketing Manager for Social Media & Content Integration at Lindblad Expeditions is responsible for spearheading social media initiatives and developing a cohesive digital presence that aligns with the National Geographic-Lindblad Expeditions brand. This role requires strong communication and creative skills to create engaging content, optimize social media performance, and ensure a unified brand experience across all platforms. The position involves collaboration with various internal teams and requires expertise in digital content ecosystems and paid advertising strategies.

Responsibilities

• Design and implement integrated marketing strategies that incorporate social media into overall messaging.
• Collaborate closely with the Marketing Manager of Strategic Partnerships to ensure alignment with National Geographic.
• Partner with internal teams to ensure consistent messaging and optimize content across channels.
• Lead the creation of engaging, high-quality content across multiple digital platforms.
• Develop and execute strategies for effective content distribution to maximize reach and engagement.
• Optimize paid social media advertising campaigns across various platforms to drive targeted traffic and conversions.
• Monitor social media and content performance using analytics tools and derive actionable insights.
• Provide monthly reporting to executive leadership on campaign performance and marketing strategies.
• Stay updated on industry trends and best practices in social media, content marketing, and advertising.

Requirements

• 5+ years of experience in social media community management and marketing integration.
• Experience with social media management tools (such as Hootsuite, Buffer, etc.) and content management systems.
• Bachelor's degree or equivalent experience in marketing, communications, or a related field.

Nice-to-haves

• Understanding of SEO and web traffic metrics to optimize content based on analytics.
• Strong writing and verbal communication skills, with an ability to tailor content to different audiences.
• Experience working closely with media and creative agencies.

Benefits

• 401(k) matching
• AD&D insurance
• Commuter assistance
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Travel benefits for employees and their family
• Voyage of Discovery trips for employees to travel as guests
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
• Pre-Tax Commuter Benefit
• 7-8 Paid Holidays
• 2-3 Floating Holiday Options (pro-rated per start date)
• Up to 15 days of vacation (pro-rated per anniversary year)
• Parental Leave
• Sick/personal days per city & state ordinance
• Pet Insurance discount