Marketing Manager, Social Media & Content Integration

$90,000 - $100,000/Yr

Lindblad Expeditions - Orlando, FL

Full-time - Mid Level

Orlando, FL

Administrative and Support Services

About the position

Lindblad Expeditions is seeking a Marketing Manager to lead social media and content integration initiatives, enhancing the digital presence of the National Geographic-Lindblad Expeditions brand. This role focuses on developing a cohesive content strategy, optimizing social media performance, and ensuring alignment with overall marketing goals. The ideal candidate will possess strong communication and creative skills, with a deep understanding of digital content ecosystems and community engagement.

Responsibilities

• Design and implement integrated marketing strategies that incorporate social media into overall messaging.
• Collaborate closely with the Marketing Manager of Strategic Partnerships to ensure alignment with National Geographic.
• Partner with internal teams to ensure consistent messaging and optimize content across channels.
• Lead the creation of engaging, high-quality content across multiple digital platforms.
• Develop and execute strategies for effective content distribution to maximize reach and engagement.
• Optimize paid social media advertising campaigns across various platforms to drive targeted traffic and conversions.
• Monitor social media and content performance using analytics tools and derive actionable insights.
• Provide monthly reporting to executive leadership.
• Stay updated on industry trends and best practices in social media, content marketing, and advertising.

Requirements

• 5+ years of experience in social media community management and marketing integration
• Experience with social media management tools (such as Hootsuite, Buffer, etc.) and content management systems
• Bachelor's degree or equivalent experience in marketing, communications, or a related field

Nice-to-haves

• Understanding of SEO and web traffic metrics to optimize content based on analytics
• Strong writing and verbal communication skills, with an ability to tailor content to different audiences
• Experience working closely with media and creative agencies

Benefits

• Commuter assistance
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Parental leave
• Vision insurance
• 401(k) matching
• Pet insurance discount