Marketing Manager, Software - R2024-1888

$120,000 - $150,000/Yr

Elekta - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

5,001-10,000 employees

Management of Companies and Enterprises

About the position

The Marketing Manager, Software at Elekta is responsible for driving marketing programs for the company's software solutions. This role involves marketing planning and tactical execution to enhance the customer journey from awareness to advocacy. Key responsibilities include product launches, pricing, positioning, marketing communications, lead generation, and field support, with a focus on product line performance and customer engagement.

Responsibilities

• Create a marketing plan with comprehensive engagement programs to communicate the features, advantages, and benefits of Elekta Software.
• Consolidate Voice of Customer (VOC) needs in collaboration with Sales, Business Development, and Service teams.
• Develop market segmentation and tailored messaging for each identified segment by leveraging internal and external market data.
• Liaise with product and portfolio management to influence product roadmap development.
• Execute market product launches in North America in collaboration with Global Marketing.
• Collaborate with Global Marketing and Sales vertical team members for competitive positioning and market development.
• Work with field teams to identify customer champions and develop reference sites.
• Collaborate with software Sales vertical lead to design and execute unbundled product sales strategy.
• Provide market and competitive analysis to understand trends affecting product line success.
• Oversee trade show activities, messaging, and user/society meetings related to linac and QA products.
• Implement sales promotions to drive market share and adoption.
• Support training of local Sales staff and other key stakeholders.
• Incorporate Elekta's values into all departmental functions.

Requirements

• Bachelor's Degree is required.
• Marketing degree or relevant training is required.
• Working knowledge of radiotherapy equipment, linear accelerators, and associated QA equipment.
• Excellent business acumen with a track record of driving profitability and growth.
• Outstanding verbal and written communication skills.
• Strong analytical capabilities with a strategic business approach.
• Strong communication and collaboration skills in cross-functional/global settings.
• Strong presentation skills and ability to communicate technical messaging.
• Strong commercial mentality to establish credibility with sales and management.
• Demonstrated ability to organize and lead multi-disciplined, high-performing teams.
• High energy and drive, persistence, and positivity.

Benefits

• Opportunity to work with a proactive and supportive team
• Hybrid work option (required to work on location at least 3 days/week)
• Excellent Medical, Dental and Vision coverage
• 401k, paid Vacation and Holiday
• Wellness reimbursement
• Tuition reimbursement
• Flexible spending account
• Opportunity to work on cutting edge in medical advancement
• Close-knit company culture
• Upward mobility