Marketing Manager (Specialty Food/ Health & Nutrition)

Burien Ecs - Burien, WA

Full-time - Mid Level

Burien, WA

Professional, Scientific, and Technical Services

About the position

The Marketing Manager will focus on expanding health and nutrition-related beverages and foods. This role involves developing and implementing marketing strategies, managing budgets, and coordinating promotional campaigns to enhance brand awareness and drive sales.

Responsibilities

• Develop and implement sales and marketing policies for the expansion of operations and production lines.
• Evaluate, screen, and select marketing plans and operations, including traditional, digital, and social media platforms.
• Evaluate current and planned marketing budgets.
• Formulate specialized marketing plans based on product availability, seasonal changes, and market factors.
• Advise the company on product and facility expansions into franchises/affiliations.
• Plan and execute promotional campaigns to drive foot traffic and increase sales.
• Coordinate in-store events, tastings, and partnerships to enhance brand awareness.
• Collaborate with local influencers and businesses to expand community reach.
• Manage Customer Relationship Management (CRM) initiatives.
• Align marketing initiatives with overall business goals in collaboration with store management.
• Provide marketing support for new product launches.

Requirements

• Bachelor's degree in Marketing or foreign equivalent.
• 1 year of experience as a General/Marketing Manager, focusing on health and nutrition beverages/foods.