Marketing Manager - Technical Product Marketing

Ipg Photonics - Marlborough, MA

Full-time - Mid Level

Marlborough, MA

5,001-10,000 employees

Computer and Electronic Product Manufacturing

About the position

The Marketing Manager - Technical Product Marketing at IPG Photonics is responsible for overseeing marketing functions related to product planning and execution throughout the product lifecycle. This role involves implementing business strategies, conducting market research, and communicating product value to customers and stakeholders. The position requires collaboration with various teams to ensure successful product launches and ongoing marketing efforts.

Responsibilities

• Implement business strategy for product marketing functions.
• Conduct market research to inform product development and marketing strategies.
• Own the go-to-market strategy for product launches.
• Oversee the creation of marketing content, including videos and presentations.
• Manage customer feedback and pursue growth opportunities post-launch.
• Develop compelling value propositions and messaging for products.
• Create marketing collateral such as brochures and datasheets.
• Provide sales teams with training and resources for effective product selling.
• Generate content for various marketing channels to drive product awareness.
• Collaborate with cross-functional teams to align on product strategies and marketing initiatives.
• Define key performance indicators to measure marketing success and analyze data for informed decision-making.

Requirements

• University degree in business, marketing, strategy or related field; MBA preferred.
• Marketing certification or equivalent is desirable.
• 5+ years of experience in a product marketing role with a global technology company or manufacturing business.
• Self-starter with a track record of success.
• Ability to identify trends, opportunities, and threats and customize marketing plans accordingly.
• Team player with proven ability to influence cross-functional teams without formal authority.
• Exceptional communication, project management and problem-solving skills.
• Ability to manage multiple marketing programs simultaneously.
• A firm understanding of current marketing trends.

Benefits

• Challenging projects
• Motivating and friendly environment
• Competitive benefits