MARKETING MANAGER, TECHNOLOGY (BASED IN LAKE FOREST IL OFFICE)

$95,000 - $190,000/Yr

Abbott Laboratories - Lake Forest, IL

Full-time - Mid Level

Lake Forest, IL

10,001+ employees

Miscellaneous Manufacturing

About the position

The Marketing Manager (Technology) at Abbott is responsible for driving global planning and execution of content marketing activities aimed at increasing awareness and engagement among healthcare professionals (HCPs) and patients. This role focuses on establishing foundational capabilities in digital strategy, planning, creation, deployment, and optimization, while collaborating with cross-divisional organizations and managing key agency relationships to meet the objectives of Abbott's digital marketing programs.

Responsibilities

• Leads and executes the development of content marketing planning and execution capabilities across social, mobile, email, online media and web.
• Demonstrated knowledge in brand management, promotion, advertising, and creative collateral and marketing plan development and implementation.
• Develops and manages templates, assets, and best-practices content development and deployment across the digital ecosystem that results in maximum engagement with personas and their segmented audiences.
• Assists in the development of customer journeys that represent each persona and their segmented audiences as prioritized by the business.
• Plans and executes inbound content marketing.
• Derives actionable insight from analytics tools to constantly test and optimize our content; include A/B testing when applicable.
• Identify external and internal KOLs and partner with Marketing to engage them.
• Work closely with internal digital peers to ensure governance and platform alignment.
• Own media agency and other vendor relationships that apply to content creation and deployment.

Requirements

• Bachelors Degree in marketing or related field
• Minimum of 10 years of related work experience
• Requires deep practical knowledge of tools, concepts and methodologies as well as strong writing skills within a regulated industry, healthcare and/or Medical Device (or related)
• Must be expert in and be able to conduct end-to-end task sets in Adobe
• Must have experience designing and testing digital marketing programs based on insights from analytics and the understanding of audience needs and business goals
• Global digital marketing experience, with 6+ years executing digital marketing plans to include best practices in social media, PPC, SEO, dynamic/video content, and editorial planning.

Nice-to-haves

• Leadership experience

Benefits

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.