Barry University - Miami Shores, FL
posted 16 days ago
About the position
The Marketing Manager in this role provides marketing support for undergraduate strategy and communications for The College of Arts & Sciences, the School of Business, the College of Health and Wellness including the School of Nursing as well as internal departments within the colleges and schools. This position is full-time, on Campus in Miami Shores. The Marketing Manager assists in the conceptualization, creation, and implementation of strategic marketing plans and campaigns. They strategize and implement processes that will directly impact lead conversion, assist with strategic planning activities, prioritize opportunities to maximize enrollment and financial targets, and direct, monitor, and evaluate marketing communication while possessing a well-rounded understanding of school/program portfolios.
Responsibilities
- Collaborating closely with various stakeholders, including deans, admissions teams, program directors, and external partners, develops and implements comprehensive marketing plans that effectively reach and engage prospective students.
- Collaborates with others to develop and implement promotional and communications materials for targeted audiences which enhance awareness and utilization of programs and services.
- Leads projects and serves as an internal marketing consultant for programs and services.
- Works with Martech/Digital Innovations, or external enrollment vendors to optimize digital marketing campaigns across various channels, including social media, search engine marketing, email marketing, and display advertising.
- Utilizes analytics tools and data-driven insights to measure campaign effectiveness, identify areas for improvement, and make data-informed marketing decisions.
- Reviews and optimizes lead nurturing email campaigns.
- Analyzes prospect engagement data and provides recommendations for engagement opportunities.
- Informs development of collateral assets to support marketing and recruiting efforts including but not limited to viewbooks, one-pagers, PPT decks, videos, web content, student profiles, etc.
- Oversees vendors, freelancers, and partners tasked with delivering elements of specific campaigns. May oversee students and other external labor resources in support of creative activities.
- Manages finances related to a portion of activities executed within the larger marketing/communications budget.
- Maintains status reports and performance reports.
- Maintains knowledge of trends and developments in marketing, advertising, and higher education. Maintains knowledge of generational trends as they pertain to prospective enrollment.
- Mentors and collaborates with students in The Barry Ad Company to develop their skills and experience.
Requirements
- Bachelor's or Master's degree in relevant field
- Minimum 8 years of relevant experience
- Exceptional computer skills
- Ability to manage multiple, often competing priorities and deadlines
- Excellent interpersonal and presentation skills
Nice-to-haves
- Higher Education Marketing experience a plus
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Retirement
- Tuition assistance
- Paid time off
- Wellness programs
- Spirituality in the workplace
- Training and development
