Marketing Manager, US Events

Esw - New York, NY

Full-time - Mid Level

Remote - New York, NY

Professional, Scientific, and Technical Services

About the position

The Marketing Manager for US Events plays a crucial role in developing and executing event strategies that align with the company's commercial objectives. This position involves collaboration with cross-functional teams to ensure successful event delivery, enhancing attendee experiences, and maximizing return on investment. The ideal candidate will possess strong tactical, decision-making, communication, and organizational skills.

Responsibilities

• Develop, plan, and implement ESW's events strategy in the US in collaboration with the Director of Field Marketing and key customers in Sales & Marketing.
• Lead all aspects of event planning, including budgeting, logistics, vendor management, venue selection, and on-site execution.
• Ensure each event adheres to the allocated budget and manage all related expenses.
• Collaborate with the marketing team to create promotional campaigns that drive event attendance and engagement, including digital marketing, social media, email campaigns, and partnerships.
• Oversee the creation of event-related content, such as promotional materials, presentations, and post-event reports.
• Support contract negotiation and manage all event logistics with external parties and internal partners.
• Build and maintain relationships with external vendors, partners, and sponsors for successful event execution.
• Analyze event performance, gather attendee feedback, and report on event metrics to measure business impact, providing insights for future improvements.
• Manage the planning and execution of ESW-hosted commercial events, such as Partner Summits and Client Advisory Board events.

Requirements

• 5 - 7 years of experience managing events in the tech, e-commerce, or retail sectors with a proven track record of successful event planning and execution.
• Working knowledge of project management tools like Monday or Asana, and familiarity with digital marketing tools (e.g., Hubspot), CRM systems, and event management tools (Cvent).
• Proven experience managing annual budgets exceeding $1 million.
• Bachelor's degree or equivalent experience in business, marketing, communication, or a related field.
• Extreme attention to detail and superior organizational skills.
• Strong project management skills with excellent communication and negotiation abilities, capable of working under pressure and meeting tight deadlines.

Nice-to-haves

• Experience with hybrid event planning and execution.
• Familiarity with international event logistics and compliance.

Benefits

• Competitive salary and benefits package.
• Professional and personal development opportunities.
• Hybrid working model for flexibility between office and remote work.
• Commitment to diversity, belonging, and inclusion in the workplace.