Marketing Manager, Venmo Paid Media

$82,500 - $187,990/Yr

Venmo - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Credit Intermediation and Related Activities

About the position

The Marketing Manager for Venmo Paid Media will lead paid engagement, partnerships, and brand campaigns within the Venmo Marketing organization. This role is crucial for communicating Venmo's core mission and value propositions to consumers, utilizing full-funnel marketing strategies to enhance app engagement and drive growth in brand and performance objectives. The ideal candidate will possess strong analytical skills and a collaborative spirit, working cross-functionally to optimize paid media campaigns.

Responsibilities

• Drive paid engagement and brand campaigns for Venmo.
• Collaborate with analytics, brand, legal, martech, and media agency teams.
• Leverage data-driven insights to create innovative marketing campaigns.
• Manage and optimize paid media campaigns across the marketing funnel.
• Analyze customer needs and identify how Venmo products can address them.

Requirements

• Mid-level experience in marketing and analysis skills.
• Proven track record of building, launching, and managing effective marketing campaigns.
• Strong analytical skills and ability to leverage data for decision-making.
• Excellent collaboration skills in a cross-functional environment.

Nice-to-haves

• Experience in digital marketing and paid media strategies.
• Familiarity with app engagement metrics and performance marketing.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Flexible work environment
• Employee share options