Marketing Manager - Wellness & Community, Kohler Hospitality

$102,500 - $130,550/Yr

Kohler - Kohler, WI

Full-time - Senior

Kohler, WI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Marketing Manager - Wellness & Community at Kohler Hospitality is responsible for driving revenue and enhancing brand awareness for local hospitality businesses in Kohler, Wisconsin. This role emphasizes innovative marketing practices, community engagement, and strong communication skills to connect with local consumers and businesses. The successful candidate will possess an entrepreneurial mindset and be capable of building relationships across various business units while being data-driven and goal-oriented.

Responsibilities

• Serve as the marketing and go-to-market partner for Kohler Local businesses and wellness businesses.
• Manage event strategy and execution for local events, prioritizing those in Shops at Woodlake and Woodlake Market.
• Own content plans for Kohler Local and Kohler Waters Spa locations, including website, email, and social media.
• Update content calendars to align with cultural touchpoints and business goals.
• Manage the advertising budget and paid media plan for assigned businesses, coordinating with creative teams.
• Maintain relationships with internal and external agency partners for quick-turn project needs.
• Report monthly on key performance indicators (KPIs) such as YOY sales growth and digital engagement metrics.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or Hotel Management from an accredited university.
• Minimum of 10 years' experience in marketing with progressive career growth and exceptional performance.
• Strong motivation, positive demeanor, and team player mentality.
• Ability to deliver high-quality work quickly in a dynamic environment under time pressure.
• Excellent verbal and written communication skills and customer service skills.
• Strong work ethic and decision-making ability.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k retirement plan