Marketing Manager

Vero Health Center - West Des Moines, IA

Full-time - Mid Level

Remote - West Des Moines, IA

About the position

The Marketing Manager at Vero Health Center is responsible for driving brand engagement and growth through effective management of digital content, events, and marketing strategies. This remote position requires a dynamic individual who can oversee content strategies, manage relationships with partners and vendors, and coordinate marketing efforts to enhance the company's visibility and outreach.

Responsibilities

• Develop, manage, and optimize content strategies across social media platforms (organic and paid).
• Oversee SEO efforts and content for blogs, email campaigns, and website.
• Manage email marketing campaigns and funnels to ensure effective customer outreach and engagement.
• Create, coordinate, and publish engaging video content, including short-form videos and reels.
• Maintain and update website content to align with business objectives and campaigns.
• Collaborate with internal and external teams to produce high-quality visual and written content.
• Plan and manage events both locally and across the country.
• Evaluate event opportunities, manage event budgets, and ensure timely payments.
• Coordinate booth shipping logistics and assign team members for event participation.
• Design and distribute event flyers, QR codes, and promotional materials for special offers.
• Manage masterclasses, from planning to execution.
• Develop and maintain relationships with vendors, ensuring smooth operations and collaboration.
• Work with external partners to coordinate events and campaigns that align with Vero's vision.
• Facilitate partnerships and collaborations that enhance brand exposure and growth.
• Build and maintain positive relationships with internal teams to align strategies and initiatives.
• Coordinate across departments to ensure cohesive messaging and smooth execution of projects.
• Maintain consistent communication with stakeholders, clients, and external collaborators.
• Track and analyze the performance of digital campaigns, content, and events.
• Provide actionable insights and optimize strategies based on data-driven analysis.

Requirements

• Mid-level experience in marketing management or a related field.
• Strong understanding of digital marketing strategies and content management.
• Proficiency in SEO, email marketing, and social media management.
• Experience in event planning and coordination.
• Excellent communication and relationship management skills.
• Ability to analyze data and provide actionable insights.

Nice-to-haves

• Experience with video content creation and editing.
• Familiarity with analytics tools for tracking campaign performance.
• Knowledge of graphic design tools for creating promotional materials.

Benefits

• Remote work flexibility
• Competitive salary
• Opportunities for professional development