Marketing Manager

Unclassified - Palm Harbor, FL

Full-time - Mid Level

Palm Harbor, FL

About the position

The Marketing Manager at Innisbrook Resort plays a crucial role in overseeing on-site marketing and communications, ensuring that all branding and creative standards are upheld. This position involves managing creative projects from inception to completion, collaborating with various departments to drive revenue and enhance brand awareness. The Marketing Manager will also handle social media and email marketing, coordinate with external partners, and ensure timely delivery of marketing materials that align with corporate brand standards.

Responsibilities

• Manage all marketing requests from initiation to completion, including website updates, presentations, collateral, ads, and signage.
• Collaborate with department heads to develop on-property programs and partnerships.
• Attend special events to capture content and coordinate programming for those events.
• Draft and publish social media posts and reels across multiple channels.
• Monitor social media channels, respond to messages, and interact with comments daily.
• Assist with vetting influencers and coordinating logistics for marketing campaigns.
• Oversee photo and video shoots in collaboration with the home office.
• Manage projects using the MONDAY project management tool to meet deadlines.
• Build and execute email marketing communications for different audience segments.
• Oversee CRM database and audience list building for email campaigns.
• Craft creative briefs and lead internal brainstorming sessions with departments.
• Lead weekly marketing calls with department heads, generating agendas and meeting recaps.
• Monitor brand compliance and manage all branded materials for consistency.
• Maintain inventory of print collateral and discard outdated materials.
• Directly manage website CMS to ensure content is accurate and up to date.
• Prepare presentation materials for sales presentations as needed.
• Oversee photo management and file storage in conjunction with the Marketing Home Office.
• Maintain and update property profiles on third-party partner sites.
• Identify and keep updated local and regional listing sites for all revenue areas.
• Conduct competitive research for all revenue areas.
• Prepare final ROI on all special promotions and events using corporate forms.
• Assist in growing local contacts for spa and F&B and submit to the database.
• Monitor and report on email campaigns and communicate opportunities to the management team.
• Develop landing pages for promotions and marketing campaigns in partnership with the Marketing Home Office.
• Participate in monthly agency marketing calls and weekly revenue calls to identify marketing needs.
• Liaise with local media outlets for PR opportunities and coordinate media visits with the VP of Communications.
• Assist with all other marketing tasks and projects as needed.
• Oversee and coordinate on-property printing needs with approved vendors.
• Perform graphic design work using brand templates in Canva.

Requirements

• Bachelor's degree (B.A. or B.S.) from a four-year college or university, or four years of related experience and/or training, or equivalent combination of education and experience.
• At least five years of related sales experience and training, or an Associate's Degree with equivalent experience.
• Hospitality marketing experience preferred.
• Excellent written and verbal communication skills.
• Ability to read and interpret documents in English and write routine reports and correspondence.
• Common sense understanding to carry out instructions in written, oral, or diagram form.
• Sufficient computer skills to use all Salamander Hospitality issued software programs proficiently, including Microsoft Word, PowerPoint, and Excel.
• Knowledge of email and CRM platforms, CMS, basic photo editing, and resizing images.
• Prefer some graphic design background with InDesign and Canva, and basic video editing skills in Adobe Premier Pro or Final Cut Pro.

Nice-to-haves

• Experience with hospitality marketing campaigns.
• Familiarity with social media management tools.
• Basic knowledge of SEO and digital marketing strategies.

Benefits

• Health insurance coverage.
• Paid time off and holidays.
• 401k retirement savings plan.
• Employee discounts on resort services.