Marketing Manager

$70,000 - $85,000/Yr

Craft Health Group - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

About the position

The Marketing Manager at Craft Health Group will play a pivotal role in developing and executing marketing strategies for the company's sub-brands, Craft Body Scan and Craft Concierge. This position focuses on lead management, email marketing, and unpaid media prospecting, requiring a strategic thinker with a strong background in marketing management, particularly in the healthcare sector. The ideal candidate will possess videography skills and be adept at creating and managing content across various marketing channels to drive engagement and conversion.

Responsibilities

• Create and implement comprehensive marketing strategies for Craft Body Scan and Craft Concierge.
• Develop and manage lead generation and nurturing processes.
• Plan, execute, and optimize email marketing campaigns.
• Develop compelling content for email campaigns, landing pages, and other marketing materials.
• Plan and execute marketing campaigns across various channels, including email and social media.
• Identify and implement unpaid media strategies to attract new prospects.
• Monitor, analyze, and report on marketing performance using tools such as Google Analytics.
• Work closely with the creative team, sales, and other stakeholders to ensure cohesive brand messaging.
• Maintain brand consistency across all marketing channels.
• Stay updated with the latest marketing trends and propose innovative ideas.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing management, preferably in the healthcare industry.
• Demonstrated proficiency in videography (production, storyboarding, editing, etc.).
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics).
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team in a fast-paced environment.

Nice-to-haves

• Experience with healthcare or wellness brands.
• Knowledge of CRM systems and lead management best practices.
• Proficiency with GoHighLevel marketing and sales platform.
• Graphic design skills and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Vision insurance