Marketing Manager

$90,000 - $100,000/Yr

Orangetheory Fitness -- West Coast Fitness - Los Angeles, CA

Full-time - Mid Level

Hybrid - Los Angeles, CA

11-50 employees

About the position

The Marketing Manager at West Coast Fitness will play a crucial role in developing and executing marketing strategies to enhance brand awareness and drive customer engagement across multiple studios. This position requires collaboration with various departments and focuses on achieving business objectives through effective marketing campaigns and social media strategies.

Responsibilities

• Developing and overseeing marketing campaigns to achieve business goals in partnership with Brand and Agency teams
• Manage content and promotional strategy for overarching marketing plan
• Oversee Social Media strategy across portfolio of studios to drive community connection
• Managing and monitoring the marketing budget
• Works cross functionally with operations, fitness and finance
• Tracking and analyzing campaign performance to measure effectiveness and optimize for ROI

Requirements

• Bachelor's degree in marketing, communications, or business administration, or related field preferred
• 4-6 years of experience as a Marketing Manager or similar role
• Proven track record of success in social media growth and engagement
• Proficiency in marketing software and tools (Adobe Suite, Hubspot, Meta Ad Manager, Zapier)
• Strong understanding of marketing principles and practices
• Excellent communication skills and ability to work in a highly collaborative environment
• Strong analytical skills and attention to detail
• Creative thinking and problem-solving skills

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid sick time
• Paid time off