Marketing Manager

Paymentus - Dallas, TX

Full-time - Mid Level

Dallas, TX

Personal and Laundry Services

About the position

The Vertical Marketing Manager (VMM) is responsible for leading the development and execution of marketing plans and programs tailored to specific verticals, including Healthcare, Telecom, Property Management, and Education. This role involves collaboration with cross-functional teams to create targeted marketing assets that support sales goals and enhance sales enablement.

Responsibilities

• Partner with cross-functional teams including attendance at weekly meetings with department leads.
• Lead individual vertical meetings monthly for sales reps and integration partner managers in Healthcare, Telecom, and Property Management, distributing meeting recaps with new materials.
• Audit the industry landscape and translate product knowledge into specific language and value propositions for vertical challenges.
• Stay updated on vertical news and highlights through industry-specific newsletters and forums.
• Facilitate the development of vertical-specific marketing plans and execute against them quarterly.
• Direct marketing department leads and oversee execution of targeted vertical content, including presentations, sales sheets, web content, and digital ads.
• Review engagement analytics and adjust future marketing materials as needed.

Requirements

• Bachelor's degree in Marketing or related field.
• 5-8 years of relevant marketing experience.
• Strong time management and organizational skills.
• Excellent critical thinking skills and strategic mindset.
• Knowledge of Salesforce is a plus.
• Prior experience in B2B, fintech, billing & payments, insurance, healthcare, property management, and telecom.

Nice-to-haves

• Experience in digital marketing and analytics tools.
• Familiarity with content management systems.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options