Marketing Manager

Barclays - Wilmington, DE

Full-time - Mid Level

Remote - Wilmington, DE

Credit Intermediation and Related Activities

About the position

The Marketing Manager at Barclays Bank Delaware is responsible for managing the business and portfolio performance of new retail partnerships. This role involves developing business strategies, optimizing program value, and executing marketing campaigns to drive growth. The Marketing Manager will work closely with co-brand partners to create engagement campaigns, manage budgets, and lead digital initiatives, all while ensuring the competitiveness of the portfolio through market research and collaboration with internal teams.

Responsibilities

• Manage business and portfolio performance of new retail partnerships.
• Develop business strategies and growth opportunities for co-branded retail partners.
• Execute marketing campaigns to drive portfolio growth and success.
• Manage overall program budget to maximize P&L performance.
• Lead digital journey and initiatives for co-branded partners.
• Perform market research to ensure competitive value propositions for products.
• Collaborate with legal teams to negotiate partnership agreements.
• Evaluate key performance indicators to measure partnership success.
• Foster relationships with counterparts at partner organizations.
• Share market insights and industry knowledge with internal departments.

Requirements

• Experience in managing marketing campaigns and partnerships.
• Strong analytical skills to assess market trends and performance metrics.
• Ability to collaborate with cross-functional teams and external partners.
• Excellent communication and negotiation skills.
• Proven track record in budget management and financial analysis.

Nice-to-haves

• Experience in the banking or financial services industry.
• Familiarity with digital marketing strategies and tools.
• Knowledge of co-branding and partnership marketing.

Benefits

• Referral program
• Incentives pursuant to Barclays Employee Referral Program