Marketing Manager

About the position

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will have a strong background in both digital and traditional marketing strategies, with a proven ability to develop and execute effective marketing campaigns. This role requires creativity, analytical skills, and the ability to work collaboratively across departments to achieve business objectives.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with company goals.
• Manage and optimize digital marketing campaigns across various platforms, including social media, email, and search engines.
• Oversee print advertising initiatives to ensure brand consistency and effectiveness.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with sales teams to create promotional materials that enhance product visibility.
• Utilize performance marketing techniques to analyze campaign effectiveness and drive improvements.
• Write compelling copy for various marketing channels, ensuring clarity and engagement.
• Manage advertising sales efforts, including negotiations with vendors and partners.
• Coordinate product management activities to ensure successful launches and market positioning.
• Monitor industry developments and adjust strategies accordingly.

Requirements

• Proven experience in marketing management or a related field.
• Strong skills in digital marketing, including SEO, PPC, social media, and content marketing.
• Proficiency in copywriting with a keen eye for detail.
• Familiarity with print advertising strategies and execution.
• Experience with performance marketing metrics and analytics tools.
• Knowledge of Google tools (e.g., Google Analytics) for tracking campaign performance.
• Understanding of product management principles and market dynamics.
• Basic knowledge of HTML is a plus for managing online content effectively.
• Excellent communication skills with the ability to collaborate across teams.
• A proactive attitude towards problem-solving and innovation in marketing approaches.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Employee discount