Marketing Manager

$50,000 - $65,000/Yr

Bayway Cadillac Southwest - Houston, TX

Part-time - Mid Level

Houston, TX

About the position

The Marketing Manager at Bayway Auto Group is responsible for promoting the dealership's Cadillac stores through creative and analytical marketing strategies. This role involves content creation, collaboration with design teams, event coordination, and analytics monitoring to enhance the dealership's visibility and community engagement.

Responsibilities

• Generate fresh and engaging social media content across platforms including Facebook, Instagram, TikTok, and YouTube.
• Work closely with the graphic design team and digital providers to develop website and digital advertising content.
• Schedule and manage community events, promoting them effectively on social media to enhance dealership visibility.
• Regularly monitor website and social media analytics to ensure optimal performance and identify improvement opportunities.
• Collaborate with the in-house videographer to create compelling video content for social media and the dealership website.
• Onboard new employee logins for CRM and related platforms promptly and accurately.
• Create email accounts for new employees.
• Pull and analyze reports from the dealership CRM to inform marketing strategies and community engagement.
• Submit claims and monitor co-op expenditures to ensure effective budget management.
• Daily oversight of the Cadillac Pinnacle program, ensuring adherence to guidelines.

Requirements

• At least 2 years of experience in social media management or a similar marketing role.
• Strong attention to detail and the ability to work efficiently under pressure.
• Creative mindset with a passion for generating engaging content.
• Analytics-oriented; Google Ads and Google Analytics certification preferred (must obtain within 60 days of employment if you do not have valid certification at the start of employment).
• Valid driver's license with a clean driving record.

Nice-to-haves

• Experience with Google Ads and Google Analytics certification.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance