Marketing Manager

Autoscribe Corporation - Jacksonville, FL

Full-time - Mid Level

Jacksonville, FL

Credit Intermediation and Related Activities

About the position

The Marketing Manager at Autoscribe Corporation will play a crucial role in developing and executing marketing strategies that drive brand impact and strategic growth. This position involves overseeing the annual strategic marketing plan, managing campaign calendars, budgets, and KPIs, and acting as the liaison with third-party marketing agencies to support business objectives.

Responsibilities

• Fully execute an annual marketing plan, updating quarterly, to support company goals.
• Define brand positioning, target audience, and marketing plans across multiple channels and segments.
• Analyze target market data, customer insights, and trends to identify effective strategies and recommendations.
• Oversee analytics reporting across platforms, tracking insights for campaign development and go-to-market strategies.
• Forecast, draft, implement, and monitor the Marketing Department budget, ensuring alignment with goals.
• Lead marketing programs, leveraging internal resources and managing collaboration with third-party partners.
• Direct and execute Autoscribe's advertising, promotions, and public relations activities.
• Maintain a monthly campaign calendar and document communication strategies and tactics.
• Manage lead funnel strategies to drive effective engagement and optimization.
• Collaborate with senior executives and key leadership to align marketing strategies with business growth objectives.
• Oversee corporate website strategy, lead acquisition, SEO, and targeted advertising, as well as content updates and enhancements.

Requirements

• Comprehensive understanding of market trends and marketing strategies.
• Strong analytical, problem-solving, and project management abilities.
• Excellent supervisory and leadership skills to guide team initiatives.
• Proficient with Microsoft Office Suite and capable of creating compelling presentations and reports.
• Hands-on experience in Microsoft Dynamics 365 (CRM) for campaign management and analysis.
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of four years of marketing experience, with a proven record in strategic planning and campaign execution.
• Experience using Microsoft Dynamics 365 (CRM) for system querying, campaign setup, and analytics.

Nice-to-haves

• Proficiency in graphic design for digital and print collateral.
• Familiarity with Web Content Management Systems, such as WordPress.
• Experience with marketing automation platforms like Sharpspring and Click Dimensions.
• Basic knowledge of CSS/HTML for content formatting and website enhancements.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities for growth within an innovative, collaborative environment.
• Supportive work culture that values creativity, results, and growth.