Marketing Manager

Robert Half - Medford, MA

Full-time - Mid Level

Medford, MA

Administrative and Support Services

About the position

The Marketing Manager position at a food manufacturing company in Medford, MA, is responsible for overseeing various marketing initiatives, including social media, web maintenance, event marketing, email marketing, and product development. The role requires a strong background in marketing with a focus on increasing brand awareness and managing advertising campaigns effectively.

Responsibilities

• Oversee social media marketing strategies and execution.
• Maintain and update the company website.
• Plan and execute marketing events.
• Develop and manage email marketing campaigns.
• Lead product development initiatives.
• Create and manage advertisements across various platforms.
• Analyze marketing performance using Google Analytics and Facebook Insights.
• Collaborate with finance on budget processes and financial planning.
• Plan and execute marketing campaigns to increase brand awareness.

Requirements

• At least 4 years of marketing experience.
• Proficiency in Adobe Creative Cloud.
• Experience with CRM systems.
• Familiarity with Facebook Insights for social media marketing.
• Proficiency in Google AdWords for online advertising.
• Extensive knowledge of Google Analytics for website tracking.
• Significant experience in creating and managing advertisements.
• Proven ability to increase brand awareness.
• Familiarity with complex budget processes and financial planning.
• Experience in campaign planning and execution.
• Excellent communication skills, both written and verbal.
• Proven track record in successful email marketing campaigns.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan