Marketing Manager

$80,000 - $100,000/Yr

Heva Health - Gilbert, AZ

Full-time - Mid Level

Gilbert, AZ

About the position

The Marketing Manager at Heva will be responsible for shaping and driving marketing strategies across performance and organic channels in a dynamic telehealth startup environment. This role focuses on building brand awareness, engaging audiences, and scaling the business to promote generational health through personalized Telehealth services. The Marketing Manager will lead a small team, collaborate with various departments, and utilize data-driven insights to optimize marketing efforts.

Responsibilities

• Develop, execute, and optimize comprehensive marketing plans that align with business goals and growth objectives.
• Lead digital marketing efforts including SEO/SEM, email marketing, social media, content marketing, and paid advertising to drive user acquisition and retention.
• Manage and optimize paid campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn) to achieve targeted KPIs and maximize ROI.
• Lead content strategies to increase organic traffic and enhance brand visibility.
• Lead, mentor, and develop a small team of marketing professionals, fostering a collaborative environment.
• Work closely with product, sales, and customer success teams to ensure cohesive messaging and a unified approach to customer engagement.
• Utilize data-driven insights to measure the effectiveness of marketing campaigns and refine strategies for continuous improvement.
• Ensure consistent brand messaging across all channels and touchpoints, enhancing brand awareness and trust.
• Explore and experiment with new marketing trends, tools, and technologies to drive innovation.

Requirements

• Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role.
• Proven expertise in digital marketing, including SEO, SEM, social media, content marketing, and analytics tools.
• Demonstrated ability to lead projects from conception through completion, achieving significant results.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• A knack for thinking outside the box with a history of creative solutions that drive measurable outcomes.
• Experience in the healthcare or telehealth industry is highly desirable.
• Excellent verbal and written communication skills.

Nice-to-haves

• Experience with E-commerce best practices.
• Familiarity with marketing automation tools.

Benefits

• Employer paid healthcare coverage available the 1st of the month after 30 days of employment.
• Choice of an FSA/HSA.
• Paternity/maternity leave.
• 401(k) plan with matching contributions.
• Life insurance.
• Paid Time off.
• Professional Development Assistance.
• Vision and Dental insurance.