Marketing Manager

Denholtz Properties - Red Bank, NJ

Full-time

Red Bank, NJ

About the position

The Marketing Manager will be responsible for developing and executing marketing strategies for multifamily properties and for-sale homes. This role requires a strategic, data-driven thinker with experience in real estate marketing, budgeting, reporting, website management, and team training. The ideal candidate will be highly organized, detail-oriented, and capable of managing multiple projects while providing insights and recommendations to optimize marketing efforts.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, lead generation, and occupancy/sales goals for multifamily properties and for-sale homes.
• Create, manage, and monitor digital marketing campaigns, including social media, email marketing, and online advertising.
• Oversee the production of marketing collateral, such as brochures, flyers, signage, and website content, ensuring brand consistency and high-quality standards.
• Regularly update and maintain property websites to ensure content is current, accurate, and engaging.
• Collaborate with leasing and sales teams to create promotional materials and campaigns that support leasing and sales efforts.
• Analyze market trends, competitor activities, and customer feedback to adjust marketing strategies and tactics.
• Manage relationships with external vendors, agencies, and partners for photography, videography, advertising, and other marketing services.
• Coordinate and attend property events, open houses, and community engagement activities to drive traffic and awareness.
• Train on-site staff on social media best practices, content creation, and brand consistency to ensure effective property-level social media presence.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
• Prepare, manage, and monitor marketing budgets, analyzing costs to ensure cost-effectiveness and ROI.
• Collect and analyze marketing data, making informed recommendations to optimize budget allocation and marketing strategies.
• Create, run, and present detailed marketing reports for internal teams and investors, providing clear insights into campaign performance, lead generation, and market trends.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4-6 years of marketing experience, preferably in the real estate industry.
• Strong understanding of digital marketing, social media platforms, content creation, and website management.
• Excellent budgeting skills with experience in analyzing data and optimizing costs.
• Proficiency in running reports and presenting data-driven insights to stakeholders.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in marketing software and tools such as CRM, email marketing platforms, and analytics.
• Willingness to travel as required.

Nice-to-haves

• Experience in marketing for multifamily properties and for-sale homes.
• Familiarity with real estate market trends and industry-specific marketing strategies.
• Knowledge of graphic design and video editing tools is a plus.
• Experience training others, particularly in social media practices.