Marketing Manager

Robert Half - Palo Alto, CA

Full-time - Mid Level

Palo Alto, CA

Administrative and Support Services

About the position

The Client Engagement Marketing Manager is a key role within the healthcare sector, responsible for developing and executing comprehensive marketing strategies that align with organizational goals. This position serves as the primary contact for clients, fostering strong relationships and providing critical insights to enhance marketing efforts. The role requires collaboration with various departments to ensure marketing initiatives effectively support the objectives of Stanford Medicine.

Responsibilities

• Leads development of holistic and actionable marketing plans that align with organizational priorities.
• Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics.
• Builds and maintains strong client relationships with key stakeholders and departments throughout the organization.
• Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes.
• Closely collaborates with Marketing, Communications, and Strategy departments to ensure alignment with Stanford Medicine's goals.
• Garners support for marketing plans and programs through collaboration with key stakeholders.
• Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics.
• Influences go-to-market plans that drive growth, customer engagement, and patient retention.

Requirements

• 5+ years of work experience in marketing.
• Experience in an academic medical or community hospital setting preferred.
• Knowledge of concepts, principles, and methods of developing and executing effective marketing strategies.
• Demonstrated ability to translate business objectives into strategic marketing plans and tactics.
• Ability to work in a matrix environment with multiple stakeholders and clients.
• Ability to communicate (verbal and written) effectively at all levels of the organization.
• Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.
• Demonstrated ability to recognize and resolve conflicts through collaboration, communication, and customer advocacy.
• Ability to digest market research to inform customer targeting strategies.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan