Marketing Manager

Paycargo - Coral Gables, FL

Full-time - Mid Level

Coral Gables, FL

Credit Intermediation and Related Activities

About the position

As the Marketing Manager at PayCargo, you will lead a 5-person marketing team to drive the company's growth as a trusted logistics payment platform. This role involves developing and executing strategies for branding, demand generation, and go-to-market efforts across various products and events. You will play a crucial role in scaling the organization to achieve significant revenue growth through client acquisition and retention, while maximizing client lifetime value. The ideal candidate will have hands-on experience in a rapidly growing B2B environment and excel in data-driven marketing initiatives.

Responsibilities

• Devise and implement a holistic demand generation strategy encompassing all marketing efforts.
• Develop compelling marketing strategies and offers for PayCargo's product lines.
• Oversee and optimize a multichannel marketing strategy, incorporating digital, social, and traditional channels.
• Utilize data analytics to inform marketing decisions and achieve measurable results.
• Lead marketing efforts for PayCargo's flagship events to achieve engagement goals.
• Guide the development and execution of PayCargo's content strategy.
• Stay ahead of industry trends and explore new marketing technologies and strategies.
• Regularly review and analyze marketing performance metrics and adjust strategies as necessary.
• Create targeted campaigns and programs to penetrate new accounts and expand existing accounts.
• Drive integrated, multi-channel campaigns across paid, owned, and earned media.
• Enhance website, ads, emails, and assets to improve conversion rates.
• Train the team on PayCargo methodologies, brand standards, and premium positioning.
• Implement a rigorous test-and-learn approach to optimize campaigns and programs.
• Build a data-driven culture using marketing dashboards and analytics.
• Conduct brand equity research to understand current perceptions and maximize client lifetime value.
• Create and implement brand guidelines to ensure consistency across all touchpoints.

Requirements

• Hands-on experience in a Marketing management role at a high-growth entrepreneurial organization.
• Demonstrated expertise in demand generation and demand capture of inbound leads.
• Direct experience in crafting, executing, and scaling conversion funnels and content marketing.
• Obsession with data, including tracking and analyzing large datasets to drive strategy.
• A passion for marketing with evidence of direct impact on previous company growth.
• Experience leading a high-growth marketing team with various marketing roles.
• Ability to deploy effective marketing strategies that increase Net New Revenue and LTV.
• Deep understanding of digital marketing and the psychology of persuasion and influence.
• Proven track record of creating "irresistible offers" in the digital marketing space.
• Detail-oriented with an eye for catching errors and optimizing processes.
• Ability to thrive in a fast-paced environment.