Marketing Manager

AAA Mid-Atlantic - Wilmington, NC

Full-time - Mid Level

Wilmington, NC

Rental and Leasing Services

About the position

AAA is hiring for a Marketing Manager to join our team! The Marketing Manager will direct new and existing acquisition and retention marketing campaigns, lead the strategy and implementation of tactical marketing strategies, and work closely with senior leaders in strategic planning. This role involves developing complex marketing strategies to achieve sales and revenue goals, monitoring business results, managing the marketing budget, and overseeing marketing messaging to ensure brand consistency.

Responsibilities

• Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA in the retail stores and or partners.
• Responsible for leading the strategy, development and implementation of all tactical marketing strategies.
• Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.
• Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.
• Monitors actual new business results versus plan and responds to both positive and negative trends with revised tactics.
• Works closely with the Business Line, Sales Managers, MBA and External Partners to track, measure and adjust existing programs or develop new, more effective tactics.
• Assesses existing programs and recommends strategies and tactics to help create broad impact, scalable and efficient marketing strategies to drive growth across ACA.
• Develops, manages and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs.
• Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.
• Indirectly manages and directs ACA Marketing Partners such as MBA, eBusiness and Account Teams on strategy and day to day activities.
• Achieve cost efficiencies by overseeing all marketing messaging and ensure messaging is consistent with the brand message.
• Partners with internal legal counsel for review of all marketing materials.
• Partners with Agents / Associates, Sales Managers and Business Line Leadership to create new business events, partnerships and programs.
• Owner of 3rd party partner relationships, building solid, effective relationships to help achieve business goals.
• Builds strategic alliances with relevant internal and external organizations and media partners.
• Works with external organizational partners and internal and external teams to create and implement marketing materials.
• Oversees all programs and initiatives that transpire through the marketing services department or external partner services.
• Provides marketing expertise, counsel and consultation to sales managers and agents to strengthen sales efforts.
• As a member of the larger Corporate Marketing Team, works to develop partnerships within the team to optimize marketing efforts.
• Presents new strategies for acquiring new audiences and retaining existing to senior management.
• Understands and maximizes target audience segmentation throughout all marketing tactics.
• Works with AAA National and other stakeholders regarding the dashboard metrics.
• Communicates with outside vendors regarding advertising and marketing.
• Develops and executes on messaging based on the marketing customer journey.
• Other duties as assigned.

Requirements

• Bachelors' degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.
• 7+ years' applicable experience with 5+ years' experience with direct marketing, broad-based media, and digital marketing.
• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.
• Superior written and oral communication skills.
• Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.
• Flexibility to quickly adapt to changes in priorities.
• Ability to interact with senior management with strong interpersonal and leadership skills.
• Ability to multi-task and manage multiple projects at one time.
• Ability to analyze results and identify and implement strategies to improve business results.
• Proven planning and budgeting skills.
• A high degree of professionalism and integrity.
• Desktop computing skills, including the use of standard business application software.
• Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners.
• Ability to mentor and lead others.

Benefits

• A competitive salary, commensurate with experience.
• Annual Bonus + Annual Merit Increase Eligibility.
• Hybrid schedule available.
• Health & Life Insurance.
• 3+ weeks of paid time off accrued during your first year.
• 401(K) plan with company match up to 7%.
• Tuition Reimbursement and Professional Certification Opportunities.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability.