Marketing Manager

Cricut - South Jordan, UT

Full-time - Mid Level

South Jordan, UT

Merchant Wholesalers, Durable Goods

About the position

The Marketing Manager at Cricut is responsible for driving marketing strategy and executing plans to attract new users to the Cricut brand. This role requires a blend of strategic thinking and attention to detail, focusing on enhancing the consumer experience and overcoming barriers to purchase. The Marketing Manager will collaborate with various teams and stakeholders to implement integrated marketing programs and analyze consumer insights to inform marketing strategies.

Responsibilities

• Develop key marketing strategies and plans including the definition of program objectives, target audiences, strategies/tactics, deliverables, timeline, and KPIs
• Work with the broader marketing and communications team to brainstorm, plan, and execute integrated marketing programs
• Lead cross-functional teams including Creative, Content, Digital, Product, Sales, and external agencies to implement and execute marketing programs
• Effectively communicate at and align all levels in the organization, including high-level executives
• Drive development of marketing briefs and partner with creative team to execute against goals
• Analyze consumer insights to develop a strong understanding of key audiences, consumer journeys, and purchase barriers and proactively leverage insights to build marketing plans
• Analyze program performance to improve opportunities, performance, and partnerships
• Stay on top of the latest marketing trends, tools, and best practices to continually innovate and implement cutting-edge strategies

Requirements

• Bachelor's degree in a relevant field of study or equivalent experience, MBA a plus
• At least 5 years of experience in B2C marketing and end-to-end campaign management
• Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results
• Strong analytical and problem-solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations
• Experience serving as primary stakeholder to creative teams to translate strategic briefs into flawless assets for marketing campaigns
• Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion
• Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment
• Ability to prioritize and make strategic choices, identifying high impact near term opportunities while keeping an eye on long-term priorities
• Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity
• Effective communicator at all levels in the organization, including high-level executives and both technical and non-technical teams
• Curiosity for the consumer, developing a core understanding of their needs and translating into business requirements and experiences

Nice-to-haves

• Running and hosting events that incorporate livestream productions and other marketing tactics that expand reach and impact on a global level

Benefits

• Diversity and inclusion initiatives
• Equal opportunity employer commitment