Marketing Manager

Go Media - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Manager at GO Media is a creative and data-driven professional responsible for overseeing and executing integrated marketing programs for clients. This role involves developing and managing both traditional and digital marketing campaigns, collaborating with an interdisciplinary team, and optimizing campaign performance to drive brand growth and engagement.

Responsibilities

• Develop and implement comprehensive marketing strategies that drive brand awareness, generate leads, and increase sales for clients.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create and oversee marketing campaigns across various channels, including digital, social media, email, and print.
• Create copy and collaborate with graphic designers to develop compelling marketing materials.
• Plan and execute trade shows and other industry events.
• Manage and track marketing budgets, ensuring effective allocation of resources to maximize ROI.
• Monitor and analyze the performance of marketing campaigns, using metrics and KPIs to measure success and make data-driven adjustments.
• Partner with cross-functional teams to ensure alignment and execution of marketing strategies.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• Minimum of 2 years of experience managing multi-channel marketing campaigns.
• Strong understanding of marketing principles and strategies.
• Proficiency in digital marketing tools and platforms.
• Ability to analyze data and derive actionable insights.
• Experience in creating copy for marketing ads and social media.
• High attention to detail.
• Strong communication skills, both written and oral.

Nice-to-haves

• Experience in omni-channel marketing.
• Ability to thrive in a fast-paced environment with ever-changing priorities.

Benefits

• Health care
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Travel opportunities
• Leadership and mentoring from industry experts
• Growth opportunities