Marketing Manager

Polaris - Elkhart, IN

Full-time - Mid Level

Elkhart, IN

Motor Vehicle and Parts Dealers

About the position

The Marketing Manager at Bennington, a subsidiary of Polaris Industries, is responsible for developing and executing marketing plans to enhance brand awareness and drive lead generation. This role involves managing a team, collaborating with internal stakeholders, and ensuring the achievement of sales goals while maintaining a focus on customer satisfaction and innovation.

Responsibilities

• Develop annual marketing plan that positions the business to meet annual budget commitments
• Deliver forecast growth in leads and web sessions in partnership with digital agency
• Lead project management of campaigns - Improve workflow management (Monday/Adobe Workfront)
• Leverage analytics to optimize spend and ROI and minimize cost per session/lead
• Vendor/agency procurement and management
• Responsible for Bennington SEO efforts
• Manage ad hoc requests from internal and external stakeholders
• Write motivating copy and video scripts, publish accurate communication to internal and external stakeholders
• Manage agency relationships with digital ad agency, Content/Talent providers and PR firms
• Produce motivating and engaging content, including video and photography across web, YouTube, and social channels
• Plan and manage video and photo shoots
• Oversee development of brochures, digital and print ads, point of purchase materials, etc.
• Lead Constant Contact communication to dealer channel

Requirements

• Strong creative and design skills
• Ability to manage multiple projects from concept to completion
• Ability to manage teams of people, information and tight deadlines to accomplish aggressive goals
• Ability to prioritize projects
• Outstanding attention to detail
• Strong written and communication skills
• Ability to work well as part of a team
• Excellent organizational skills
• Knowledge of basic web design
• Fluency with the web and measuring/updating websites
• Excellent analytical skills and ability to comprehend and manipulate large quantities of data
• Expertise in use of spreadsheets and other software designed to organize data
• Ability to work in high stress environment
• Ability to problem solve
• Bachelor's Degree in related field and minimum of 5-7 years relevant experience

Nice-to-haves

• Proficient knowledge of Macintosh computer and design software including Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe InDesign, and QuarkXPress
• Strong knowledge of Microsoft Office software and ability to create and maintain databases
• Expertise in Microsoft Excel
• Understanding of Statistical Surveys Data Cube a plus