Marketing Manager

Microaire Surgical Instruments - Milford, NH

Full-time - Mid Level

Milford, NH

Miscellaneous Manufacturing

About the position

The Marketing Manager at Marmon Utility will lead the company's marketing efforts in the power distribution and transmission markets. This role focuses on developing and implementing strategies to enhance brand visibility and drive business growth through innovative marketing initiatives. The ideal candidate will have a strong background in business-to-business marketing and a deep understanding of the manufacturing landscape.

Responsibilities

• Implement a customer-focused strategy to raise awareness of market opportunities.
• Identify market trends, competitive landscape, and customer needs to inform marketing plans.
• Coordinate marketing strategies with product management, sales, finance, engineering, and operations functions.
• Build strong relationships with industry partners, associations, and influencers.
• Generate new business leads through targeted campaigns and marketing events.
• Organize promotional events and coordinate day-of deliveries and staffing.
• Develop creative briefings to guide projects with sales teams or agency partners.
• Lead communication plans and execution of new product launches across all channels.
• Conduct market research and analysis using various data forms and customer inputs.
• Develop and present reports and metrics for key business decisions.
• Identify potential new markets and strategies for successful entry.
• Deploy successful marketing campaigns from ideation to execution.

Requirements

• A four-year college degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in strategic marketing in a business-to-business and/or manufacturing role.
• Experience in website design and creative content development.
• Proven ability to lead a small team of marketing professionals.
• High level of financial and business acumen.
• Outstanding written and oral communication skills.
• Excellent analytical, time management, and problem-solving skills.

Nice-to-haves

• Exposure to the Utility industry; technical knowledge of electrical utilities, distribution systems, products, etc.