Marketing Manager

$54,000 - $69,213/Yr

AFFIX FINANCIAL SOLUTIONS - Lake Worth, FL

Part-time,Full-time - Mid Level

Lake Worth, FL

About the position

We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in product management, content marketing, and performance marketing. This role requires a strategic thinker with a creative flair who can effectively manage budgets and utilize various marketing tools to enhance our market presence.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals.
• Oversee product management processes, ensuring successful product launches and market positioning.
• Create engaging content across multiple platforms, including digital, print, and social media.
• Manage advertising campaigns to maximize reach and engagement while adhering to budget constraints.
• Utilize Adobe Creative Suite for designing promotional materials and enhancing brand visuals.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for SEO.
• Collaborate with sales teams to align marketing efforts with sales objectives and drive revenue growth.
• Analyze market trends and consumer behavior to inform marketing strategies and improve performance.
• Implement marketing automation tools to streamline processes and enhance customer engagement.
• Conduct research to identify new opportunities for growth and improvement in marketing efforts.

Requirements

• Proven experience in a marketing management role or similar position.
• Strong knowledge of product management principles and practices.
• Proficiency in Adobe Creative Suite, WordPress, and other relevant digital tools.
• Experience with budgeting and financial management related to marketing initiatives.
• Familiarity with content marketing strategies, advertising techniques, and performance marketing metrics.
• Excellent research skills to analyze market trends and consumer insights effectively.
• Strong communication skills with the ability to work collaboratively across departments.