Marketing Manager

Dexter Axle - Elkhart, IN

Full-time - Mid Level

Elkhart, IN

Transportation Equipment Manufacturing

About the position

The Marketing Manager at Dexter Axle is responsible for coordinating corporate communication activities, overseeing brand identity and positioning, and managing promotions and advertising. This role involves collaboration with various teams to support business objectives, drive brand awareness, generate leads, and increase sales through effective marketing strategies and campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's business goals.
• Execute targeted marketing campaigns across various channels (e.g., email, social media, content marketing) to reach specific audience segments.
• Set clear campaign objectives (e.g., lead generation, brand awareness, customer retention) and measure success using relevant KPIs.
• Collaborate with team members to develop compelling marketing materials, including visuals, copy, and videos.
• Oversee production of content marketing including all print literature and supportive marketing materials.
• Maintain brand identity across all marketing channels assuring a consistent brand message.
• Manage trade show participation, sponsorships, and association memberships.
• Plan and execute industry events, tradeshows, and support corporate events including coordination of logistics, marketing materials, and staffing for events.
• Develop and execute comprehensive media plans, negotiate rates, and manage insertion orders to optimize advertising budgets.
• Foster strong relationships with key stakeholders through effective communication strategies.

Requirements

• Bachelor's degree in business, marketing, or a related field
• 5+ years of experience in a marketing role, preferably in a B2B environment
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of traditional marketing channels and tactics
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects and deadlines

Nice-to-haves

• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Understanding of email marketing utilizing Constant Contact

Benefits

• Profit sharing
• Health savings account
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Vision insurance