Marketing Manager

Cornerstone Credit Union - Freeport, IL

Full-time - Mid Level

Freeport, IL

Credit Intermediation and Related Activities

About the position

The Marketing Manager will play a crucial role in enhancing the Credit Union's competitive position by developing and executing marketing strategies aligned with the organization's mission and strategic plan. This position involves collaboration with the VP of Operations and branch managers to support growth in various markets, including Spanish-speaking communities. The Marketing Manager will oversee marketing activities, manage third-party vendors, and expand the Credit Union's online presence through effective social media engagement and analysis.

Responsibilities

• Develop, plan, direct, and coordinate tactical objectives, policies, and programs for marketing activities.
• Support short-term and long-term growth in identified markets and cultivate business development plans to achieve revenue targets.
• Manage third-party marketing vendors and oversee their performance.
• Expand the Credit Union's online presence and monitor social media channels.
• Engage with followers on social media and analyze metrics to improve performance.
• Conduct market research and recommend product/service modifications to attract targeted SEGs.
• Coordinate special events and the annual meeting, ensuring proper execution and logistics.
• Collaborate with internal teams to align social media content with marketing and branding strategies.
• Develop and implement strategic plans to meet marketing objectives and analyze their effectiveness.

Requirements

• Five or more years of similar or related experience.
• Experience with social media and digital marketing.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Creative thinking to develop engaging content that resonates with members and potential members.
• Bachelor's degree or equivalent formal certifications recognized in the industry.

Nice-to-haves

• Experience in the financial services industry.
• Bilingual in Spanish and English.

Benefits

• Three choices of medical coverage
• Vision insurance
• Dental insurance
• 401K with company match
• Company paid employee life insurance
• Short-term and long-term disability coverage
• Employee Assistance Program (EAP)
• Discounts
• Generous PTO and holiday plan