Marketing Manager

About the position

Giant Pictures is seeking a highly skilled Marketing Manager, who will play a crucial role in developing and executing marketing campaigns for our independent film releases across all windows, and with a focus on VOD/home media. Your creativity, attention to detail, and relentlessly positive energy will be key in driving the success of our films. This position is hybrid - in office 3 days.

Responsibilities

• Film release campaign management dealing with high volume of releases across VOD and theatrical
• Work directly with filmmakers through campaign lifecycle
• Social media management (calendar & posting) for three releasing label brands: Drafthouse Films, Tribeca Films, Giant Pictures
• Corporate marketing and PR (website updates, events/activations, festivals, social media)
• Asset creation: trailers, cut-downs, posters, artwork, social graphics (motion and static), tracking and managing cost budgets
• Mailing list campaigns and list management
• Online metadata updates (IMDB, RT, TMDB, Letterboxd, Gracenote/Fandango, etc)
• YouTube channel strategy and execution
• PowerPoint design and updates
• Monitor and analyze campaign performance, using data-driven insights
• Media buying
• Hire and manage PR/marketing vendors
• Collaborate closely with internal teams including PR, Theatrical, Sales, Finance, and Legal
• Thought leadership/industry presence around film marketing & distribution
• Work with Legal and content owners for any asset clearances needed
• Archive and maintain database of marketing materials across catalog

Requirements

• Minimum 3 years experience in marketing roles within the film industry
• Demonstrated success in developing and executing comprehensive film marketing campaigns, particularly in VOD/home media
• Knowledge of digital marketing channels, social media platforms, film windowing and emerging marketing trends
• Understanding of the film industry's competitive set, audience preferences, and market dynamics
• Expertise in: YouTube management, video editing, graphic design (Photoshop, Premiere)
• Microsoft Office Suite, including Excel, Word, PowerPoint
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders and project manage
• Strong analytical skills and proficiency in data analysis tools to measure campaign performance and optimize marketing strategies
• Ability to work under pressure, meet deadlines, and adapt to a fast-paced, dynamic environment
• Bachelor's degree in Marketing, Business Administration, or a related field