Marketing Manager

Fuze HR - Baldwin Park, CA

Full-time - Mid Level

Baldwin Park, CA

Administrative and Support Services

About the position

The Marketing Manager will lead the development and execution of marketing initiatives to promote the company and its products. This role is essential for enhancing brand visibility, driving website traffic, and generating quality leads through effective digital marketing campaigns.

Responsibilities

• Build, mentor, and inspire a high-performing marketing team.
• Create and implement B2C and B2B marketing strategies to enhance brand awareness and drive customer acquisition.
• Partner closely with the sales team to develop effective sales materials and tools.
• Manage the lifecycle of marketing campaigns across various channels such as email, social media, TV, radio, podcasts, SEO, SEM, and digital advertising.
• Oversee marketing budgets to maximize return on investment (ROI).
• Track and assess marketing metrics to refine strategies and improve campaign effectiveness.
• Maintain a unified brand message across all marketing platforms.
• Collaborate with internal teams to align marketing strategies with company-wide goals.
• Conduct market analysis to uncover trends and customer insights.
• Provide regular updates on marketing performance and campaign outcomes to senior management.
• Keep abreast of industry trends and implement new strategies.

Requirements

• In-depth understanding of marketing principles and digital marketing tactics.
• Strong analytical skills for strategic decisions and market trend analysis.
• Exceptional communication skills, both written and verbal.
• Proficiency in marketing tools and software, including CRM systems and data analytics.
• Proven leadership skills with experience managing marketing teams.
• Highly organized and capable of managing multiple projects in a fast-paced environment.
• Creative mindset with an eye for design.
• Results-driven with a proactive approach to achieving marketing objectives.

Nice-to-haves

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years in a marketing role, particularly within the B2C e-commerce sector.
• Demonstrated success in managing marketing campaigns and initiatives.
• Versatile industry experience.

Benefits

• Professional development opportunities
• Flexible working hours
• Health insurance
• Paid time off