Marketing Manager

$43,680 - $47,840/Yr

Assisted Living - Georgetown, TX

Part-time - Mid Level

Georgetown, TX

Nursing and Residential Care Facilities

About the position

We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies that drive brand awareness, customer engagement, and sales growth. This role requires a blend of creativity and analytical skills to optimize our marketing efforts across various channels, including digital, content, and performance marketing.

Responsibilities

• Develop and execute comprehensive marketing plans that align with business objectives and target market needs.
• Oversee performance marketing initiatives to maximize ROI through data-driven decision-making.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Optimize website content for SEO to enhance organic search visibility and traffic.
• Manage marketing automation tools to streamline campaigns and improve customer engagement.
• Collaborate with the sales team to create effective advertising strategies that drive lead generation.
• Create and manage content marketing initiatives across multiple platforms, including blogs, social media, and email newsletters.
• Utilize WordPress for website updates, blog posts, and landing page creation.
• Monitor and analyze campaign performance metrics using Google Analytics and other reporting tools to inform future strategies.
• Manage the marketing budget effectively to ensure resources are allocated efficiently across all initiatives.

Requirements

• Proven experience in a marketing management role with a strong understanding of performance marketing principles.
• Proficiency in SEO best practices and experience with content marketing strategies.
• Familiarity with marketing automation platforms and tools.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams.
• Experience in budgeting for marketing campaigns and managing advertising spend efficiently.
• Knowledge of Google Analytics, WordPress, and other digital marketing tools is desirable but not mandatory.
• A degree in Marketing, Business Administration, or a related field is preferred but not mandatory.

Nice-to-haves

• Experience in budgeting for marketing campaigns and managing advertising spend efficiently.
• Knowledge of Google Analytics, WordPress, and other digital marketing tools is desirable but not mandatory.
• A degree in Marketing, Business Administration, or a related field is preferred but not mandatory.