Marketing Manager

$87,360 - $108,160/Yr

HKA Enterprises - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Professional, Scientific, and Technical Services

About the position

The Marketing Manager position at HKA Enterprises is a mid-level role responsible for overseeing the marketing strategies and campaigns for Duke Energy products and services. This role involves managing marketing budgets, developing annual marketing plans, and collaborating with various stakeholders to ensure effective communication and alignment on marketing initiatives. The Marketing Manager will also track campaign metrics and ensure compliance with quality assurance procedures to protect customer data.

Responsibilities

• Develop and manage strategic annual marketing plans that translate claims and features into benefits, while maximizing customer response rates and ROI
• Manage, lead and organize multiple projects and campaigns simultaneously to meet desired product goals and timelines
• Assist or lead in managing product marketing budget
• Manage all creative development associated with marketing plans and campaigns
• Create dynamic customer targeting and budget channel allocation strategy
• Assist in defining A/B market and creative testing, and collaborating with market insights on all consumer research
• Develop, track and report out on campaign metrics and analytics
• Responsible for all outbound marketing quality assurance procedures to protect customer data
• Assist or lead campaign automation strategy for outbound marketing channels
• Serve as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing communications
• Provide support for internal/external challenges and/or regulatory issues; provide advice and technical expertise in marketing execution
• Maintain working knowledge of best practices in marketing
• Meeting with the creative, marketing, and design teams to ideate and define content goals
• Researching content and consumer trends to ensure that content is relevant and appealing
• Developing content strategies to effectively reach the desired target audience and marketing goals
• Creating content for a variety of platforms including newsletter, websites, and social media.

Requirements

• Bachelors degree and a minimum of 2 years related work experience
• Areas of specialization: Marketing, Advertising, Business Administration, Communications
• Demonstrated communication, presentation, interpersonal and writing skills
• Excellent Project Management skills
• Demonstrated planning and organizing skills

Nice-to-haves

• Experience in the utility industry
• Knowledge of utility tariffs and regulatory requirements with utility programs
• Knowledge of electric vehicles (EV) and EV programs
• Ability to work independently and/or a part of team
• Ability to take ownership of multiple priorities
• Ability to identify problems, develop solutions and take actions to resolve
• Ability to write both long and short form content as needed