Marketing Manager

$60,000 - $130,000/Yr

Royal Change - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

About the position

The Marketing Manager at Royal Change is responsible for leading the company's digital growth, community engagement, and marketing strategies for its fitness brand and apparel line. This role requires a strategic thinker who can execute and adapt marketing initiatives across various platforms to enhance the company's global presence. The position demands a passion for fitness and wellness, along with a proven track record in digital marketing and e-commerce.

Responsibilities

• Develop, own, and execute a comprehensive marketing strategy for Royal Change's fitness brand, apparel line, and membership platform.
• Oversee all marketing channels, including email campaigns, social media, YouTube, TikTok, website management, and paid advertising.
• Manage e-commerce strategies with the clear goal of increasing revenue through the online store.
• Drive growth of Sydney Squad membership and community engagement through innovative campaigns and retention strategies.
• Create and implement performance-driven marketing initiatives that achieve measurable outcomes.
• Work with influencers to drive brand reach, ensuring seamless integration and maximum ROI.
• Produce and oversee high-quality content in collaboration with the creative team, aligned with company goals.
• Analyze consumer behavior, market trends, and competitors to consistently refine and optimize our approach.
• Manage the marketing budget with a focus on efficiency and maximizing ROI.
• Track, analyze, and present data on key marketing performance indicators regularly, making adjustments as needed.

Requirements

• Passion for fitness, nutrition, wellness, and apparel: This is non-negotiable. You must embody the brand values and mission in your work.
• Proven success in digital marketing: You should have a strong portfolio of growing brands and e-commerce success.
• Strategic leadership with hands-on execution: You'll need to wear multiple hats and pivot quickly.
• Attention to detail and results-driven mindset: We are a growth-focused company, and every campaign must deliver value.
• Creativity matched by analytical thinking: While innovation is key, results must drive your decisions.
• Relentless focus on growth: Our goal is not just to maintain but to expand aggressively.
• Extreme ownership: You are accountable for your quality of work, performance, and the brand's marketing success.
• Communication skills: You'll need to clearly convey ideas and strategies, especially in collaboration with Dustin, Sydney, and the creative team.
• Prioritization: Projects should be completed in a timely manner and you should take responsibility for making sure there is nothing left open ended for an extended period of time.

Nice-to-haves

• Experience in fitness, wellness, or apparel is a major plus.

Benefits

• Competitive salary with significant performance-based incentives.
• Employee discounts on Royal Change products.
• PTO, health insurance, short-term and long-term disability, life insurance, and HSA benefits.
• Flexible PTO, comprehensive health coverage, and long-term financial stability through insurance plans.