Marketing Manager

Coton Colors - Tallahassee, FL

Full-time - Mid Level

Tallahassee, FL

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Manager at Coton Colors will lead strategic campaign and content marketing initiatives for the brand, focusing on enhancing brand awareness, customer engagement, and sales growth across both direct-to-consumer (D2C) and business-to-business (B2B) channels. This role involves managing the marketing team and developing cohesive marketing strategies that align with the company's goals.

Responsibilities

• Develop initiatives to expand brand awareness, customer loyalty, and revenue growth in D2C and B2B markets.
• Lead the planning and execution of multi-channel marketing campaigns (email, SMS, social media, web, etc.).
• Develop and manage content and campaign calendars, ensuring timely delivery of relevant, engaging, and brand-consistent content.
• Oversee content and copy creation, ensuring brand voice, messaging, and tone are consistent across all platforms.
• Write and edit content and copy as needed.
• Set clear KPIs and success metrics and monitor content and campaign performance to measure success and optimize future strategy and initiatives.
• Manage and mentor the marketing team, providing leadership, guidance, and professional development opportunities.

Requirements

• 5+ years of marketing experience, preferably in retail or creative industries.
• Proven expertise in copywriting, content strategy, and multi-channel campaign management.
• Experience in both D2C and B2B marketing is a plus.
• Proficient in Microsoft Office, marketing programs (email, social media, Google Analytics), Airtable, and Basecamp.

Benefits

• Competitive Compensation
• Comprehensive Medical Insurance
• 401(k) with an ambitious Company Match
• Generous Paid Time Off (PTO)
• Ten (10) Company Paid Holidays, including your Birthday!
• Maternity Leave
• Crew Discount Program