Marketing Manager

$85,000 - $95,000/Yr

Etain Ltd - New York, NY

Full-time - Mid Level

New York, NY

Chemical Manufacturing

About the position

The Marketing Manager at Etain is responsible for understanding customer needs and building awareness of the company's cannabis products and services. This role involves developing and executing marketing campaigns, managing a team, and ensuring alignment across various marketing channels. The ideal candidate will balance day-to-day marketing activities with long-term strategic planning, all while meeting tight deadlines in a dynamic environment.

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field; Experience can be substituted in lieu of a degree.
• 5+ years of experience in product or retailer marketing.
• Proven experience working in the Adult-Use and Medicinal cannabis markets.
• Proven track record of successfully developing and executing marketing strategies that drive product growth.
• Strong analytical skills with the ability to interpret market data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Demonstrated ability to work effectively in a cross-functional team environment.
• Experience with digital marketing tools and platforms, including CRM, marketing automation, and analytics software.
• Leadership experience, with a track record of mentoring and developing team members.

Nice-to-haves

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off program
• 401k plan