Marketing Manager

$67,452 - $93,250/Yr

Crisis Text Line - Austin, TX

Full-time - Mid Level

Austin, TX

About the position

The Marketing Manager at Crisis Text Line is responsible for developing and executing marketing strategies that enhance brand awareness and engagement, supporting the organization's revenue, texter, and volunteer growth goals. This role involves collaboration across various teams to manage campaigns, create content, and ensure effective project management in a fast-paced environment. The ideal candidate will possess strong communication skills, project management expertise, and a passion for impactful marketing initiatives.

Responsibilities

• Drive critical marketing projects and campaigns from the briefing and creative stage to activation.
• Help build cohesion across external and volunteer-facing brand touchpoints.
• Plan, develop, and execute marketing campaigns across multiple channels to meet business goals and KPIs.
• Write compelling, brand-aligned content including campaigns, blogs, emails, ads, and landing pages that engage target audiences.
• Lead the end-to-end management of marketing projects, ensuring timely delivery, proper documentation, resource allocation, and cross-departmental collaboration.
• Conduct market research to identify trends, audience needs, and comparative strategies, incorporating findings into marketing strategies.
• Analyze campaign performance and report on metrics, using data to optimize marketing efforts and drive continuous improvement.
• Collaborate with various teams to build marketing initiatives and materials to support business objectives.
• Contribute to shaping the marketing vision and strategic approach for partnerships and individual giving.
• Ensure all marketing efforts are consistent with the brand's voice, positioning, and visual identity.
• Create and implement strategies to drive lead generation, conversion, and retention.

Requirements

• Bachelor's degree and 4+ years of experience in marketing, focusing on campaign management, content creation, and project management.
• Strong acumen for marketing strategy, tactics, and execution.
• Proven ability to manage multiple projects and work streams with excellent communication and organizational skills.
• A strong sense of creativity to develop innovative marketing campaigns and content.
• Ability to think through and solve complex business problems with creativity and strategic thinking.
• Exceptional writing and editing skills, with experience in producing copy for various digital platforms.
• Strong analytical skills with the ability to interpret data and adjust campaigns accordingly.
• Proficiency with marketing automation platforms (Salesforce), analytics tools (Google Analytics, etc.), project management software (Asana, Monday.com), and SEO software (e.g., SEMrush, Yoast SEO).
• High level of attention to detail and organizational skills to manage deadlines, budgets, and deliverables.
• Experience working in cross-functional departments and using influence to motivate productive teams.

Nice-to-haves

• Experience in the nonprofit space.

Benefits

• 401(k) matching
• 403(b)
• Dental insurance
• Health insurance
• Internet reimbursement
• Loan repayment program
• Paid holidays
• Flexible paid time off including vacation, personal, and sick days
• Medical, dental, and vision benefits for the staff member and family at no cost to the employee
• 12 weeks paid parental leave after 6 months of employment
• Student loan repayment after 2 years of continuous full-time service
• Family support through a virtual childcare platform
• Monthly stipends for mental health, internet service, and professional development
• One-time home office setup allowance.