American Bicycle Group - Knoxville, TN
posted 20 days ago
Full-time - Mid Level
Knoxville, TN
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
About the position
The Marketing Manager at American Bicycle Group is a full-time role focused on developing and executing marketing strategies for cycling and triathlon products. The position requires a tactical operator with a strong background in project management and a passion for the cycling industry. The successful candidate will be responsible for implementing go-to-market strategies, managing promotional campaigns, and collaborating with cross-functional teams to enhance brand visibility and authority.
Responsibilities
- Assist in the development and implementation of comprehensive go-to-market strategies for new and existing products.
- Develop compelling product positioning, messaging, and value propositions.
- Plan and execute promotional campaigns across managed marketing channels to ensure sales objectives are met.
- Craft engaging and persuasive copy for marketing materials, product descriptions, and promotional content.
- Stay informed about industry trends, competitor activities, and market dynamics in the cycling and triathlon sectors.
- Collaborate with product development, sales, and customer service teams to ensure cohesive and effective strategies.
- Build and maintain the authority, relevance, and trust of our brands within the cycling and triathlon communities.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3 years experience using project management best practices and technology to enable teams to deliver results on time.
- Exceptional organizational skills.
- Exceptional written and verbal communication skills.
- Strong analytical and strategic thinking abilities.
- Proven experience in marketing and product management, preferably in the cycling or triathlon industry.
Nice-to-haves
- Passion for cycling and/or triathlon.
- Previous experience in building and executing successful go-to-market strategies.
- Familiarity with digital marketing channels and e-commerce platforms.
- Creative mindset with the ability to think outside the box.
Benefits
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
