Marketing Manager

Unclassified - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

The Marketing Manager will play a crucial role in a global tech company, responsible for developing and executing marketing programs and campaigns to support strategic initiatives and drive business growth. This position requires a self-driven individual with strong analytical skills and the ability to work independently to achieve business objectives. The Marketing Manager will oversee brand marketing activities, including content creation, event management, and partnership management, while collaborating with executives and sales teams to enhance the company's visibility and market presence.

Responsibilities

• Collaborate with executives to develop and execute annual and quarterly marketing plans to increase the company's external visibility.
• Build and maintain the company's social media and website presence.
• Work closely with account managers and the global sales team to identify customer needs.
• Initiate research and lead the development and execution of mass and target marketing campaigns across various channels.
• Design, write, and edit content to produce marketing collateral in accordance with brand messages and corporate goals.
• Design and attend relevant trade shows to build relationships and promote the organization's initiatives.
• Communicate and negotiate with promotional partners for joint marketing activities.
• Monitor, evaluate, and report on competitor activities and marketing programs to senior management.
• Create and manage a content calendar for visibility to cross-functional teams.
• Develop and maintain a marketing budget and determine pricing and profitability margins based on market research.
• Track performance metrics for all initiatives and use insights to measure and optimize impact for the business.

Requirements

• Degree in marketing, advertising, sales, business administration, or equivalent.
• 3-5 years of experience as a brand/marketing manager.
• Proficiency in MS Office, graphic design, online marketing, and social media platforms.
• Knowledge of Salesforce is an asset.
• Strong communication skills to thrive in a challenging work environment.
• Proven ability to generate leads and measure marketing KPIs.
• Strategic thinker with the ability to turn ideas into marketing campaigns.
• Strong knowledge of competitive analysis methods.
• Highly effective project management, prioritization, multi-tasking, and time management skills.

Nice-to-haves

• Digital marketing: 5 years (preferred)
• Email marketing: 5 years (preferred)
• Social media management: 4 years (preferred)
• Website Management: 3 years (required)
• Marketing Management: 4 years (required)

Benefits

• 401(k) matching
• Dental insurance
• Vision insurance