Marketing Manager

$62,000 - $65,000/Yr

Habitat for Humanity - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Marketing Manager will be responsible for developing and implementing marketing strategies and campaigns to promote Habitat Charlotte Region and Habitat Charlotte ReStores. Day-to-day responsibilities will include planning, implementing, and monitoring marketing campaigns in collaboration with the marketing team and cross organizational departments.

Responsibilities

• Collaborate with the communications team to create compelling marketing campaigns that resonate with our target audiences and achieve marketing goals.
• Ensure program marketing, website, email and paid media campaigns consistently reflect our brand identity.
• Plan and execute digital marketing campaigns, including web, email and SEO/SEM in collaboration with internal teams and external partners.
• Utilize HubSpot or industry equivalent effectively for marketing automation and email marketing to track and nurture target audiences.
• Define and implement our list segmentation and personalization strategies and collaborate with database team to ensure lists are up to date and segmented properly.
• Strategize and implement new ways to increase open rates and engagement.
• Regularly assess websites to ensure that information is up-to-date and relevant, ensuring that all marketing updates are reflected across all owned channels and platforms.
• Analyze and report on the performance of digital marketing campaigns, using data to inform future strategies.
• Monitor the overall effectiveness of the marketing department using analytics, including tracking key performance indicators like program pipeline, donor engagement, website traffic, digital campaign performance, and return on investment.
• Stay updated with the latest trends in marketing.
• Co-own and manage the Monday project management software for the team, assigning deliverables and responsibilities as needed, and keeping the team on track to meet their goals.
• Work closely with other managers and directors to align marketing strategies with the organization's objectives.

Requirements

• Bachelor's degree in Marketing, Communication or related field preferred.
• 5+ years prior experience in marketing with a focus on digital media
• Proficiency using digital marketing analytics and email marketing tools
• Ability to take initiative and prioritize tasks; excellent time-management and problem-solving skills
• Strong project management skills and attention to detail
• Highly organized and deadline focused
• Excellent verbal & written communication skills required.
• The ability to work independently and with a team
• Hubspot, Salesforce Marketing Cloud OR other industry equivalent platform experience a must
• Versed in email marketing best practices and familiar with CAN-SPAM and ADA guidelines
• Familiarity with Photoshop and InDesign

Benefits

• Pay Rate: $62,000-$65,000