Marketing Manager

$90,000 - $105,000/Yr

Kooth Plc - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

About the position

The Marketing Manager at Kooth is responsible for driving growth across the customer lifecycle by developing and executing marketing strategies that align with the company's goals. This role involves collaboration with various teams to create effective marketing plans, optimize channels, and analyze market trends to ensure the success of state-specific pilots and outreach initiatives.

Responsibilities

• Develop and execute comprehensive marketing plans tailored to specific regions.
• Collaborate with Partnerships and Account Management teams to align marketing strategies with partnership goals.
• Work with the Community Engagement group to integrate local outreach efforts into broader marketing initiatives.
• Conduct research and analyze market trends, customer behavior, and competitor activities.
• Create clear and effective creative briefs for internal teams to produce marketing assets.
• Optimize marketing channels to drive user acquisition, engagement, and retention.
• Track and report on key marketing metrics to assess campaign effectiveness and make adjustments.
• Manage cross-functional projects to ensure timely delivery of marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Education, or a related field (or equivalent experience).
• 3-5 years of experience in marketing, focusing on multi-channel marketing strategy and execution.
• Familiarity with both D2C and B2B growth strategies.
• Proven ability to develop data-driven marketing strategies that drive growth and engagement.
• Strong project management skills with experience leading cross-functional marketing initiatives.
• Experience collaborating with sales, partnerships, or community outreach teams.

Nice-to-haves

• Familiarity with youth engagement, mental health, or digital health services.
• Experience in developing scalable outreach programs across multiple regions and nationally.
• Familiarity with CRM systems (e.g., HubSpot) and analytics platforms.
• Knowledge of Account Based Marketing tactics.

Benefits

• 401(k) matching
• Health insurance
• Paid holidays
• Paid time off
• Prescription drug insurance
• Vision insurance