Marketing Manager

$37,440 - $45,760/Yr

Community Co-Op Market - Tallahassee, FL

Full-time - Mid Level

Tallahassee, FL

Food and Beverage Retailers

About the position

The Marketing Manager at Community Co-op Market is responsible for driving customer growth and sales through effective marketing strategies. This role involves maintaining a strong brand presence across various online and offline channels, managing marketing budgets, and analyzing campaign performance to ensure alignment with brand identity. The ideal candidate will have hands-on experience with web analytics tools and a creative approach to advertising projects.

Responsibilities

• Develop strategies and tactics to promote the company and drive traffic.
• Deploy successful marketing campaigns from ideation to execution.
• Manage public relations and act as the spokesperson for the company.
• Experiment with various acquisition channels including content creation and social media.
• Produce engaging content for the website and newsletter.
• Build strategic relationships with industry players and vendors.
• Prepare and monitor the marketing budget quarterly and annually.
• Oversee and approve marketing materials such as brochures and website content.
• Measure and report on marketing campaign performance and adjust strategies accordingly.
• Coordinate outreach events and manage branded merchandise.

Requirements

• Demonstrable experience in marketing with a positive attitude to learn.
• Proven ability to identify target audiences and lead marketing campaigns.
• Solid knowledge of website analytics tools like Google Analytics and Omniture.
• Experience in setting up and optimizing Google AdWords campaigns.
• Numerically literate and comfortable with metrics and spreadsheets.
• Excellent oral and written communication skills.
• Ability to manage and motivate staff effectively.
• Knowledge of current advertising and branding best practices.

Nice-to-haves

• Master's degree in Marketing or related field.
• Experience in public relations and communications.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• 401(k) matching
• Employee discount