Marketing Manager

Elkhart Lake's Road America - Plymouth, WI

Full-time - Mid Level

Plymouth, WI

Performing Arts, Spectator Sports, and Related Industries

About the position

The Marketing Manager at Road America is responsible for leading the marketing efforts across all business units. This role requires a hands-on leader who can apply marketing and project management skills to achieve business objectives while catering to diverse stakeholder needs. A strong interest in motorsports is encouraged.

Responsibilities

• Create, implement, and track an annual marketing plan and budget.
• Work with management team members to understand each business unit's marketing needs and incorporate those into strategies and messaging.
• Plan and execute marketing collateral development, website updates, sponsorship/partnership development, and event collateral.
• Lead market and competitive research to support new-event developments and identify trends and opportunities.
• Create and manage an internal marketing calendar and assist with promotional initiatives.
• Represent Road America at industry events, trade shows, and sales meetings.
• Engage with sponsors/partners on promotional initiatives during race weekends.
• Run the Road America Ambassador program, including campaigns for every race.
• Critically evaluate offerings, processes, and messaging, and suggest improvements.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 5-7 years experience in marketing leadership and campaign development.
• Self-motivated with strong initiative.
• Exceptional communication skills and ability to lead cross-functional teams.
• Strong understanding of social media and email marketing campaigns.
• Proficiency in marketing and analytics tools such as Marketo, Google Analytics, and Salesforce CRM.
• Proficiency in graphic design and Adobe Creative Cloud Suite.
• Proficiency in Windows and Microsoft Office.
• Ability to work independently in a fast-paced environment.
• Strong organizational skills and ability to complete tasks efficiently.

Nice-to-haves

• Creativity and a friendly demeanor.
• Experience in motorsports marketing.

Benefits

• Competitive compensation package commensurate with experience.